FOR MUNCHKINS
TO MUNCH ON
Challenge
Create a new line of Gerber products that transitioned loyal users of baby food to toddler foods, thereby expanding the customer lifetime value.
Approach
Manage everything including concept development, sourcing the R&D development, branding, package development, positioning, product testing, marketing planning.
Results
5 of the new Healthy Kid Favorites products were put into test markets, where they performed well enough to be launched nationally.
Gerber ultimately decided to fold the best-performing items into the already-existing national line of Gerber Graduates products.
A BEAUTIFUL LINEUP OF YOGURTS